Wholesale Sales Manager

Fri Apr 1, 2022
Job Location

Reports to President


Job Description: Responsible to direct and coordinate all aspects of the sales department, to achieve sales goals, devise and implement sales strategies, forecast sales; recruit, train, and supervise sales staff, and develop customer base, distribution channels, and markets.



Primary Responsibilities:

  1. Will develop and implement the annual sales department business plan, using traditional as well as up-to-date sales and marketing methods, in order to achieve sales goals within sales budget and in accordance with company objectives.        
  2. Will develop and implement sales goals and strategies.  
  3. Will recruit, train, direct, supervise, and conduct performance reviews on all sales personnel.   

4.  Stay current with changing trends, economic indicators, competitors’ strategies, and supply and demand.

  1. Sales calls on existing and potential customers in conjunction with account representative or individual sales efforts.
  2. Travel requirements to customers, conventions, training etc. as needed.
  3. Ensure proper utilization of pricing mechanisms.
  4. All other duties as assigned by the President.



  1. Bachelor’s degree in Business Administration (or equivalent experience) with a minimum of 5 years’ sales/marketing experience preferably in a manufacturing environment, three of which must be in a management capacity.
  2. Exceptional oral and written communication skills.
  3. Must be able to direct sales force and provide leadership in terms of sales, marketing, training, incentives, and discipline.
  4. Must be able to interact well with all levels of management.
  5. The ability to uncover new areas and directions for market penetration of company products is essential, as is the ability to organize marketing priorities to coincide with the company’s overall growth plans.



Salary Range:  base plus incentives

Our company has used ESCO Manufacturing for many years for our wholesale electric sign needs. They have manufactured many different types of signs for us over the years. We have had the same sales rep for many years. That says a lot in itself about the company. They have never let us down and always delivered a quality product in a timely manner. They are very competitive and always have great ideas to help us with design and installation. I highly recommend them, they won't let you down
Justin Helmke
JH Signs
Our account rep has been with us from the start of All State Signs. Throughout the years we have come to rely on ESCO's extensive product knowledge and fast turn arounds to fill our customer needs. ESCO has always been a reliable source for our company, and as we grow, we will continue to rely on their terrific customer service and quality products.
Beau & Raean Bilbrey
All State Signs Great Falls, MT
ESCO Manufacturing has been our channel letter fabricator for over 12 years. They are an exemplary company that manufactures high quality products and we have been completely satisfied with their customer service. Their staff is knowledgeable and able to handle any request. We are happy to recommend their services.
Jerry & Marlene Sandmann
Sandmann Signs & Electric Inc.
I have used ESCO Manufacturing for the better part of 20 years as an outlet for sign projects when we are overloaded and have seen nothing but the best of Quality, no shortcuts on the manufacturing process and as always very easy to work with sign professionals.
Kirk Ronning
Indigo Signworks
We have worked with ESCO Manufacturing with many of our projects and have had great results. Our account rep has been great to work with providing ideas and giving us a great product. It's been a pleasure to work with ESCO and I highly recommend!
Christian Guenther
AP Design
My companies have worked with ESCO for many years. We have collaborated on many projects, receiving professional knowledge and products in a timely manner. From answering an install question while on the job site to planning and discussing initial project concept sketches, ESCO has always been able to offer me the know-how to offer my customers a professional experience! Thank you ESCO!
Cathy Krommenhoek
Total Motors
From the sales to fabrication, to shipping, and accounting departments, the entire process has been seamless. At any given time we can see exactly where our job is in the process. Over the years, your team has displayed nothing but professionalism. Thank you, ESCO, for being a vendor we can count on consistently. We look forward to our relationship continuing!  
Affordable Signs